Sunday, July 14, 2013

Why RealD Shares Plunged for Real

Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of RealD (NYSE: RLD  ) plunged for real today, down by 17% at the low, after the company announced disappointing box office sales for June.

So what: The company said that box office sales in June for RealD-enabled screens was approximately $291 million, of which $158 million was domestic and $133 million was international. Revenue for the fiscal quarter should be around $838 million, of which $431 million was domestic and $407 million was international.

Now what: The June sales were down sequentially from $345 million in May, which bodes poorly considering how important the summer is for Hollywood. Consumer interest in 3-D movies may be waning, as consumers may be becoming pickier about what they watch in the format since the prices are higher. RealD received a handful of analyst downgrades today following the figures.

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