Earlier this month it seemed as if Facebook (NASDAQ: FB ) would be buying Waze, the fast-growing traffic app that uses crowdsourcing to deliver breaking news on traffic tie-ups and speed traps. Facebook was reportedly willing to pay $800 million to $1 billion for the Israeli-based company.
Well, now chatter finds Google (NASDAQ: GOOG ) potentially interested in Waze.
Can we get some navigation tips to get around Waze's headquarters? Things seem to be getting a bit busy with gentleman callers on its porch.
Facebook and Google have the money to complete the deal. They also have the resources to whip up their own Waze knockoff. The problem there is that Waze already has 47 million active users worldwide submitting real-time information to help out their fellow drivers. Why compete against Waze -- and probably lose this game of numbers -- when you can buy it?
Would Google be a better fit than Facebook? That's not the point. At its very core, Google's interest may be primarily to keep Facebook away. Facebook is already siphoning away search traffic and online time. If it wins over the mobile crowd, it will become an even fiercer competitor.
Watch this battle. It will get interesting.
Briefly in the news
And now let's take a quick look at some of the other stories that shaped our week.
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