Put this in the folder marked “cautionary tales.” Francesca’s Holdings (FRAN) CFO Gene Morphis had a lively twitter account at twitter.com/theoldcfo and often posted on a public facebook profile. On twitter, he wrote about general economic and financial news, as well as personal issues like his annoyance at the fact that the air conditioning had not been turned on in his airplane.
The problem was he also occasionally tweeted about his company, at one point revealing a little nugget about a dinner the previous meeting with the Board of Directors:
Board meeting.Good numbers=Happy Board.
� theoldcfo (@theoldcfo) March 7, 2012
He was fired on Monday because he “improperly communicated company information through social media,” the company told the Wall Street Journal.
There’s one particular tweet that we find unobjectionable, however.
Pot of coffee and Barron’s.Perfect Saturday morning for a business nerd.
� theoldcfo (@theoldcfo) April 14, 2012
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